Hello to our members and to the national community at large! 2023 was a year of achievement for Changes, after two years spent revitalizing and refreshing our brand as well as adapting our processes and practices to a fully online presence. Here’s a short recap of 2023 achievements:
We greatly expanded our outreach efforts and formal presence at addiction and parenting-related events, particularly in Utah. This represents a major rebound from the COVID period.
We exceeded our annual fundraising goal, for which we are extremely grateful. So many nonprofits have struggled and even disappeared in the COVID and post-COVID period.
We consolidated and streamlined our new member orientation process, which has significantly reduced the time from a new call into our intake line to active support of a new member.
We undertook our first-ever advertising efforts, starting with a print ad in Seattle’s Child Magazine’s Family Resource Guide, and continuing with Facebook advertising and Google search advertising. This is a totally new motion for us, so there’s still a lot for us to learn.
We sponsored and conducted presentations by nationally-recognized authors and made them available to the general public. This is something we hope to increase in the future.
Some of our members were interviewed on podcasts and shared their personal experiences with Changes.
2023 was not without its challenges, however. Our biggest challenge has been to secure a roster of new volunteers to replace those that have been long in role and tenure. We are an entirely volunteer-led and run organization, so this is our lifeblood. To that end, we’ve streamlined and consolidated volunteer roles. I personally find great inspiration in the story of one of our co-founders, Dennis Dudder, who is still active in Changes today – 28 years after he helped create the organization. Dennis is profiled in our latest annual report, linked below.